Creating an Internet that promotes local commerce

It has become clear: today, having an online presence is essential for promoting your business and reaching new customers. You might mistakenly assume that these new online tools will compete with your in-store business. However, contrary to popular belief, digital tools serve more as catalysts for your brick-and-mortar business than as obstacles. 

You could almost think of your online presence as an extension of your storefront on the Internet, allowing customers to get a glimpse of your creations and find your contact information so they can reach you. It’s estimated that nearly 91% of in-store purchases are preceded by an online search. 

This is when customers will be able to browse your bouquet catalog and read the reviews they’ve left for you. As you can see, maintaining a strong online presence is essential for increasing foot traffic to your store. 

Sessile, a tool that bridges the gap between brick-and-mortar retail and the potential of the Internet

At Sessile, we believe that one cannot exist without the other: it is crucial for artisan florists to have all the tools they need to be visible in search results (online directories, Google My Business, social media, showcase websites…), just as it’s essential to encourage online users to visit your store whenever possible. 

In fact, no online tool will ever be able to replace the human touch and the warmth of a store, especially when it comesto buying flowers—a purchase where the sensory experience and direct contact with the product take center stage. At Sessile, we encourage customers to shop online only if they cannot visit the store in person—for example, if they live on the other side of France. 

Our solution helps you showcase your shop’s strengths by bringing them online. That’s why we’ve designed our online stores to highlight the quality of your floral arrangements and inspire customers to visit your shop. By giving your customers the option to purchase your bouquets via click-and-collect, Sessile helps connect your brick-and-mortar store to your online tools. 

In addition, we work with you on online initiatives that will ensure your potential customers can find all the information they need about your business online if they want to visit you. For example, by updating the information available about your store on all online directories—such as your hours of operation or your phone number. A dedicated advisor will help you carry out all these small steps that can have a noticeable impact on your revenue!

Would you like to learn more about our support services? Contact us so we can offer you a solution tailored to your needs and your level of digital maturity!