Today, just as it’s essential to maintain an attractive storefront to catch the eye of passersby and convince them to step inside, it has become just as essential to maintain a strong online presence. Google My Business has become a key tool for business owners to promote their businesses… but using it can sometimes be complicated!
Don't panic—Sessile gives you the tools you need to get started with this Google service!
Be available to your potential customers at all times
The main benefit of your business listing is that it allows you to publish all your contact information so that potential customers can easily reach you. If you have the option to add your phone number and address, you can also include a link to your online store, your Facebook page, or… your future Sessile store!
Don't forget to list your business hours and keep them up to date so your customers can visit your store.
Showcase Your Products and Your Store
As a digital showcase, your business listing allows you to add photos of your creations and give visitors a first glimpse of your store. We strongly recommend that you take the time to do this right and select beautiful photosthat will catch the eye of online shoppers and increase the likelihood that they’ll take an interest in your shop.
Keep in mind that the photo gallery on your business listing is visible to everyone—so don’t be surprised if satisfied customers share photos of the gorgeous bouquets you’ve created for them!
Please note that in your Sessile store, we’ve set up a synchronization feature for the products you add. This means that every product you add to your Sessile store automatically appears on your business listing, along with the photo and selling price.
Showcase the quality of your services through reviews
Today, it’s crucial for your business to show that your customers are satisfied with your bouquets! Your business listing allows you to collect testimonials from your satisfied customers. Don’t overlook this step, because it’s estimated that 87% of internet users check reviews first before making a purchase.
An effective way to boost your visibility and reputation is to ask your regular customers to leave positive reviews on your Google My Business page. This advice may seem obvious, but if you take a moment to think about your own online shopping habits, you’ll realize that ratings and reviews have a decisive influence on our choices. Furthermore, if they’re loyal customers, they’ll have no trouble expressing just how much they trust you.
Since we understand that these reviews are essential for helping you increase your sales, we assist you on a daily basis in gathering additional reviews. This way, you’ll project an image of trust to your potential customers.
Promote Your Special Offers
A lesser-known feature of GMB lets you post updates to keep users informed and share news about your stores. Fresh peonies just in, floral design workshops, in-store promotions on flowering plants…This tool will help you bring your profile to life and increase the chances that potential customers will reach out to you.
Access some very useful traffic statistics!
Finally, your listing’s dashboard will provide you with a helpful overview of the data it has collected. For example, it will let you know how many calls you’ve received through your account, the most common routes people take to get to your store, and how many times your business listing has appeared in search results.
A useful tool… but one that’s complex to optimize
If you don't already have an account, we recommend that you create one—it will only take a few minutes! It’s also possible that a listing was created by one of your customers; in that case, we suggest you request to take control of the listing so you can manage the information it contains.
We’d be happy to provide you with more information on this topic and help your listing rank higher in Google search results. Keeping your profile up to date and optimizing it to rank higher in search results is a long-termprocess, and we can help you with that.
Please feel free to contact us using the form below so we can schedule a phone call if you'd like to learn more about this topic!
Who are we?
Sessile champions the independence of artisan florists online. Founded in 2019 by six friends, Sessile brings together 500 florists committed to transforming the industry and enables flower delivery throughout France, Belgium, and Luxembourg. By breaking away from the traditional online catalog model, the network highlights each florist’s expertise and helps keep the art of floristry alive. Florists can pursue their passion and create more creative bouquets because they have greater freedom to offer seasonal flowers and, whenever possible, locally sourced flowers.