Flower Prices: Are Flowers More Expensive at an Artisan Florist?
It’s a common misconception that flowers are expensive, especially at independent florists. But is that really the case? Are flowers more expensive at independent florists? This week, the Sessile editorial team tackles the thorny issue of flower prices!
Is it really a better dealto buy flowers at a big-box store? The prices listed are often very tempting, and sometimes we’re tempted by bouquets that are certainly less expensive, even though their appearance often raises doubts about their quality. And as is often the case, when you pay significantly less than at a traditional store, there’s usually a catch somewhere…
But come to think of it, what are we actually paying for when we buy a bouquet? Why are flowers more expensive at an independent florist than at a big-box store?
I find my bouquet of flowers
The cost of raw materials
Flowers come at a cost: artisanal florists, of course, source their flowers from intermediaries, whether they are wholesalers or growers. And this obviously affects the prices charged in stores. Growers, too, need to make a profit: carefully cultivating flowers takes time.
It is to ensure fair compensation for everyone involved in the flower industry that flowers may seem a little more expensive in stores.
The Price of Choice… and Quality
In addition, the price also reflects the diversity of plants available in the shop. In order to offer you certain rare flowers—which are, of course, a bit more expensive—florists must naturally source their inventory accordingly. Yet it is thanks to these exceptional plants that florists are able to surprise you and evoke unique emotions!
It may seem like you’re paying more at a florist’s shop… but it might not be that simple! As a general rule, the flowers in a shop are of much higher quality, have traveled less, and the inventory is restocked much more regularly. Florists restock 2 to 3 times a week to offer you the freshest possible products.
If you want to impress your friends, or if you simply want to enjoy the beauty of your bouquets for longer, we highly recommend that you shop at an artisan florist first and foremost!
With "Made in France," locally grown flowers
Another factor is the growing trend among florists to focus on local production and short supply chains. Since French flower farms are less intensive, they produce smaller quantities, and the flowers are therefore slightly more expensive. But again, because they travel less, they are often of higher quality.
When it comes to bouquets, expertise is a must!
Another reason for the price of flowers in stores: the craftsmanship and the bouquet’s composition. A bouquet is so much more than just a collection of flowers! Artistic florists compete to come up with creative arrangements that break the mold. The arrangement, the harmony of colors and scents—everything requires precision and skill.
It’s a little bit of alchemy, a little miracle that florists manage to recreate every day! For a passionate artisan florist, the skill of creating bouquets isn’t just an option—it’s the very essence of their craft.
Ultimately, flowers may seem more expensive at an independent florist than at a big-box store. But when you consider the superior quality of the flowers, the artistry of the arrangements, and the longer shelf life of bouquets purchased from an independent florist, it’s always better to buy your bouquets from a professional!
Who are we?
Sessile champions the independence of artisan florists online. Founded in 2019 by six friends, Sessile brings together 500 florists committed to transforming the industry and enables flower delivery throughout France, Belgium, and Luxembourg. By breaking away from the traditional online catalog model, the network highlights each florist’s expertise and helps keep the art of floristry alive. Florists can pursue their passion and create more creative bouquets because they have greater freedom to offer seasonal flowers and, whenever possible, locally sourced flowers.
