For May 1, shop at your local florist!
This year more than any other, it’s importantto buy your lily of the valley on May 1 from your usual independent florist. Facing competition from big-box stores and street vendors every year, florists regularly lament that they don’t have what it takes to compete. Given the unique circumstances of the lockdown and the challenges florists face on a daily basis, it’s essential to support local businesses.
This year, May 1 will feel a bit strange: with everyone in lockdown to prevent the spread of the virus, it will be difficult to uphold the lily-of-the-valley tradition. Between supply issues for florists and the fact that they can’t open their shops, it’s the general gloom that might discourage usfrom giving lily-of-the-valley to our loved ones.
I Find My May 1 Lily of the Valley
However, these difficult times make it all the more important to brighten up our daily lives and show our loved ones that we’re thinking of them. So you’ll probably wantto give flowers to your loved ones to let them know how much you care.
Buying from your local florist: a gesture of activism
Sessile, the collective of independent florists, has a favor to ask of you. If you decide to buy flowers—lily of the valley or otherwise—for May 1, please buy them first and foremost from your local florist, if they are open. They are bearing the brunt of the coronavirus crisis and need your support now more than ever.
Since they are unable to open their shops, the lockdown has come at the worst possible time for them. Indeed, the approach of spring and the holidays (May 1, Mother’s Day, etc.) represent a vital source of income for artisan florists. Buying from your local florist is therefore an act of solidarity—it shows our commitment to local businesses and the values of artisanal craftsmanship. In short, it’s a way to show solidarity!
Together, we can save our local businesses. Let’s stand together!
Who are we?
Sessile champions the independence of artisan florists online. Founded in 2019 by six friends, Sessile brings together 500 florists committed to transforming the industry and enables flower delivery throughout France, Belgium, and Luxembourg. By breaking away from the traditional online catalog model, the network highlights each florist’s expertise and helps keep the art of floristry alive. Florists can pursue their passion and create more creative bouquets because they have greater freedom to offer seasonal flowers and, whenever possible, locally sourced flowers.
